BILLA
The Everyman“To dobré začíná u nás”
Serves Families and individuals seeking affordable groceries
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
BILLA anchors on a vivid Yellow (#fed501) as their primary brand signal, paired with Yellow (#fbef9f), and accented by Yellow. The palette leans warm — inviting and energetic.
#fed501
Primary
#fbef9f
Secondary
#fdf9d9
Accent
#f9da28
Accent
#b9bbaa
Accent
#f8e464
Accent
Typography
Headings set in Axiforma (a sans-serif — clean, modern, and optimized for digital), body in Omnes (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BILLA uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
BILLA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
realistic, appetizing
natural
full_color
flat
top_navigation
rounded
moderate
image_carousel
Digital Footprint
Built on Next.js, active on 4 social platforms.
Market Presence
Nationwide presence, based in AT.
AT
national
cs
BILLA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BILLA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
BILLA Yellow
Dominant yellow used in the logo, website, and promotional materials.
Axiforma
Modern and rounded font used for headings and key information.
To dobré začíná u nás
Tagline emphasizing quality and local sourcing.
Private Label Branding
Naming private label products with 'BILLA' prefix.
BILLA Bear
Cartoon bear used in children's products and promotions.
BILLA Bold Font
The word BILLA is written in a bold, sans-serif font, with thick, rounded letters.
Social Media Intelligence
More brands in Retail
Explore other brands in this industry to compare visual identities.
