Bílý mlýn
The InnocentServes Consumers interested in healthy and locally sourced grain products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Bílý mlýn anchors on a muted Blue (#ccd3e1) as their primary brand signal, paired with Blue (#52699a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ccd3e1
Primary
#52699a
Secondary
#93a1c0
Accent
#183573
Accent
#283530
Accent
#b2bed3
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bílý mlýn uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bílý mlýn is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Bílý mlýn is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Bílý mlýn. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Milling Tradition
The name 'Bílý mlýn' (White Mill) suggests a long-standing tradition of milling grains.
Steel Blue
The color #52699a is used for headings and accents, evoking a sense of reliability and tradition.
Roboto Slab
Roboto Slab is used for body text, providing a readable and slightly rustic feel.
Product-Based
Products are named directly after the grain or form (e.g., vločky, mouka, otruby, kroupy).
Oval Logo
The logo is an oval shape with wheat illustrations surrounding the text.
Bílý Mlýn Font
The brand name 'Bílý Mlýn' is written in a distinctive, bold font within the logo.
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