Pension Bílý Hořec
Serves Families and couples seeking relaxation and outdoor activities in the Krkonoše mountains.
What Drives Them
Color Intelligence
Pension Bílý Hořec anchors on Blue (#6491c3) as their primary brand signal, paired with Green (#344e41), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#6491c3
Primary
#344e41
Secondary
#245094
Accent
#ac6d52
Accent
#a5c2df
Accent
#4c6156
Accent
Typography
Headings set in montserrat (a sans-serif — clean, modern, and optimized for digital), body in poppins (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pension Bílý Hořec uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, mountain, clean, modern.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Pension Bílý Hořec is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
nature, landscape, interior, lifestyle
natural
natural
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Pension Bílý Hořec is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Bílý Hořec. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Hořec Blue
Used in the logo and as a primary color for website elements.
Montserrat
Used for headings and body text, providing a modern and readable appearance.
Krkonoše Mountains
References to the Krkonoše region.
Blue Flowers
Stylized blue flowers with green leaves, used as a visual element.
Hořec Font
A specific, bold font used for the word "Hořec" in the logo.
Stacked Text
The brand name is presented in a stacked format, with different font sizes and weights.
Social Media Intelligence
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