Fér Café
The EverymanServes Local residents and tourists seeking fair trade coffee and healthy food options.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fér Café anchors on Red (#713524) as their primary brand signal, paired with Orange (#a98b81), and accented by Red. The palette leans warm — inviting and energetic.
#713524
Primary
#a98b81
Secondary
#865e52
Accent
#cdb9b0
Accent
#ebd5ce
Accent
#fafafa
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fér Café uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: organic, minimalist, circular.
Combination Mark
circle
Icon + Text
4/10
Brand Character
Fér Café is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, food photography
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
Fér Café is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fér Café. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dark Brown
Used in the logo and website design, specifically #713524.
Playfair Display
Used for headings, giving an elegant and classic feel.
Fair Trade Káva
Emphasis on using fair trade coffee beans.
Fér Café font
The Fér Café logo uses a distinctive, slightly rounded sans-serif font with a handwritten-style 'Fér' and a more standard 'Café'.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
