Biogena
The Innocent“Biogena, tradiční český výrobce čajů, se představuje”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Biogena anchors on a muted Orange (#b5aea1) as their primary brand signal, paired with Orange (#4c2e1b), and accented by Orange. The palette leans warm — inviting and energetic.
#b5aea1
Primary
#4c2e1b
Secondary
#886f59
Accent
#0b5126
Accent
#186e2b
Accent
#9d9d9c
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Biogena uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Biogena is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, sk
Biogena is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Biogena. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#0b5126
Dark green used in the logo and for primary calls to action, suggesting natural and organic products.
Playfair Display
Used for headings, providing an elegant and sophisticated look.
Biogena logo on packaging
The Biogena logo is prominently displayed on the packaging of their tea products.
Warm, cozy photography
The photography style uses warm lighting and cozy settings to evoke a sense of comfort and relaxation, often featuring tea cups and festive elements.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
