Biotta logo

Biotta

The Ruler

Biotta Červená řepa-Citrón-Zázvor demeter biodynamická směs šťáv ovoce a zeleniny se zázvorem, bohatý obsah draslíku Složení: šťáva z červené řepy […]

Food & Beverage·Beverages·est. 2021·biotta.cz

Serves Health-conscious consumers

RobotoOrganicHealthyPremiumNatural11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

SustainabilityQualityHealthTraditionInnovation

Color Intelligence

Biotta anchors on a vivid Green (#00843f) as their primary brand signal, paired with Orange (#6c4420), and accented by Gray. The palette balances warm and cool tones.

#00843f

Primary

#dbe0dd

Accent

#6c4420

Secondary

#cdbdaf

Accent

#753745

Accent

#becfc3

Accent

balanced palette(3w/3c)Green · Gray · Orange · Red

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).

Aa
RobotoBodySans Serif
Aa
OswaldHeadingsSans Serif

Logo Anatomy

Biotta uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanminimalist

Brand Character

Biotta is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
80%
Confidence
70%
Enthusiasm
70%
Formality
50%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

Biottašťávybiozeleninaovoce

Design Playbook

Photography

product photography, natural light

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withwordpress

Market Presence

multinational, based in CH.

Origin

CH

Market Scope

multinational

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanminimalist

Brand Codes

Dark Green

Signature ColorSupporting

Used for the logo and website elements, representing organic.

Consistency80%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, conveying a modern message.

Consistency70%
Website
ActiveOccasional

Swiss Origin

Heritage ElementSupporting

Emphasis on Swiss quality and origin.

Consistency90%
Website
ActiveOccasional

Organic Juices

Proprietary IngredientSupporting

Focus on organic fruit and vegetable juices.

Consistency90%
Website
ActiveOccasional

Biotta bottle label

Packaging CodeSupporting

The Biotta bottle label features a clean design with a prominent 'Biotta' logo, a product name in a contrasting color, and a circular Swiss flag symbol.

Consistency90%
Website
ActiveOccasional

Biotta logo font

Typography CodeSupporting

The Biotta logo uses a bold, rounded sans-serif typeface in green.

Consistency90%
Website
ActiveOccasional

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