Birki
The Innocent“Vyberte si dle Vašeho využití.”
Serves Skiers and outdoor enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Birki anchors on a vivid Red (#cc0808) as their primary brand signal, paired with Blue (#b0b6c1), and accented by Red. The palette leans warm — inviting and energetic.
#cc0808
Primary
#ffffff
Background
#b0b6c1
Secondary
#b21a1e
Accent
#df6868
Accent
#f3c6c6
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Birki uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Birki is warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product, action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Birki is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Birki. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Since 1995
Family firm since 1995, manufacturing ski poles.
Family firm in Jeseníky
Story of being a family firm manufacturing in the Jeseníky mountains.
Bright Red
#cc0808 used for logo and accents.
Source Sans Pro
Clean and readable font used for body text.
Birki font
The Birki logo uses a specific bold, sans-serif font with a distinctive 'B' and 'K'.
Active lifestyle photography
The website features high-quality, outdoor photography showcasing people actively using Birki products in scenic environments.
Social Media Intelligence
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