What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
BJ BASE anchors on a vivid Red (#d70b0a) as their primary brand signal, paired with Red (#f8e2db), and accented by Red. The palette leans warm — inviting and energetic.
#d70b0a
Primary
#f8e2db
Secondary
#d41e24
Accent
#dc504d
Accent
#e6827c
Accent
#f0b9b2
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BJ BASE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BJ BASE is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
BJ BASE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BJ BASE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
BJ BASE
The brand name is an acronym.
Red #d70b0a
Used for the logo and key elements, creating a sense of urgency and importance.
BJ BASE logo
The BJ BASE logo features a bold, sans-serif typeface with the letters 'BJ' stacked on top of 'BASE', set against a red square background.
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