BJP Store
The Ruler“Jaké poslání naplňujeme a jaké hodnoty jsou pro nás ty vůbec nejdůležitější?”
Serves Fitness enthusiasts
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#211e1f
Text
#504e4e
Accent
#aaa9a9
Accent
#fefefe
Background
#d7d6d6
Accent
#0c0a07
Text
Typography
Headings set in Oxanium (a display face — designed for headlines and visual impact), body in Poppins (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
BJP Store uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BJP Store is casual and conversational, authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, sk, en
BJP Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BJP Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Oxanium
Used for headings, giving a modern, sporty, and slightly futuristic feel.
Pro ty, kdo chtějí růst
Tagline emphasizing growth and self-improvement.
BJP Bold Font
The BJP logo uses a bold, sans-serif font with a slightly italicized and futuristic appearance.
Social Media Intelligence
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