BK REAL ROUDNICE logo

BK REAL ROUDNICE

The Everyman
Hospitality·Hotel·sporthotelbk.cz

Serves Sports enthusiasts and travelers

Open SansReliablePracticalComfortableSporty11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ConvenienceActive LifestyleCommunityRelaxation

Color Intelligence

BK REAL ROUDNICE anchors on a muted Orange (#c9b3a1) as their primary brand signal, paired with Orange (#6a3a25), and accented by Orange. The palette leans warm — inviting and energetic.

#ffffff

Background

#c9b3a1

Primary

#6a3a25

Secondary

#b9815b

Accent

#2275b1

Accent

#7499b2

Accent

warm palette(4w/2c)Orange · Blue

Typography

Headings set in ProximaNova (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
ProximaNovaHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

BK REAL ROUDNICE uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BK REAL ROUDNICE is formal and professional, authoritative and decisive, simply spoken and accessible.

Confidence
75%
Formality
70%
Warmth
65%
Enthusiasm
50%
Exclusivity
30%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

hotelsportubytovánírestauraceBK

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Local market, headquartered in Roudnice nad Labem, CZ.

Origin

CZ

Headquarters

Roudnice nad Labem, CZ

Market Scope

local

Languages

cs

BK REAL ROUDNICE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BK REAL ROUDNICE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Beige (#c9b3a1)

Signature ColorSupporting

Used for backgrounds and accents, creating a warm and inviting atmosphere.

Consistency75%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable appearance.

Consistency80%
Website
ActiveOccasional

BK HOTEL

Naming ConventionSupporting

Simple and direct naming convention.

Consistency100%
Website
ActiveOccasional

Orange Circle with Initials

Signature ShapeSupporting

The logo features a bright orange circle containing the initials 'BK' in white, which is a distinctive visual element.

Consistency90%
Website
ActiveOccasional

Bold Sans-Serif

Typography CodeSupporting

The brand uses a bold, sans-serif typeface for the words 'SPORT HOTEL POD LIPOU' and 'Roudnice nad Labem', creating a strong and easily recognizable typographic style.

Consistency80%
Website
ActiveOccasional

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