Blaník
The Innocent“Blaník – Oficiální turistický portál”
Serves Tourists interested in Czech culture and nature
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Blaník anchors on a vivid Red (#bd2b0b) as their primary brand signal, paired with Red (#f5ded9), and accented by Red. The palette leans warm — inviting and energetic.
#bd2b0b
Primary
#f5ded9
Secondary
#e8b7ac
Accent
#ca553b
Accent
#da8775
Accent
#ac093e
Accent
Typography
Headings set in CloserText (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Blaník uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Blaník is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Landscape, Nature, Cultural Heritage
natural
realistic
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on Drupal, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Vlašim, CZ.
CZ
Vlašim, CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Blaník Mountain
References to the legendary Blaník mountain, a symbol of Czech national identity and mythology.
Kraj blanických rytířů
The region is referred to as the 'Land of the Knights of Blaník', connecting the area to local legends and history.
Burnt Orange
The #bd2b0b color is used for the theme and accents, creating a warm and inviting feel.
CloserText for headings
Using CloserText for headings gives a modern and readable feel.
Font style
The website uses a specific font style for headings and body text, creating a consistent and recognizable visual identity.
Blaník Knights
The logo and website content reference the Blaník knights, a cultural symbol associated with the Blaník mountain region.
Social Media Intelligence
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