Blucar logo

Blucar

The Everyman
Automotive·Used Car Dealership·blucar.cz

Serves Individuals looking for affordable used cars

OswaldReliableTrustworthyApproachableHelpful11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityTransparencyCustomer SatisfactionIntegrity

Color Intelligence

Blucar anchors on Blue (#d6f4f9) as their primary brand signal, paired with Blue (#243855), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#d6f4f9

Primary

#243855

Secondary

#1b7c9a

Accent

#76daec

Accent

#10c0df

Accent

#34cae4

Accent

cool palette(0w/6c)Blue

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
OswaldHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
GeistUISans Serif

Logo Anatomy

Blucar uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Blucar is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
60%
Warmth
60%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ojetých vozůgarancí kvalityautomobilůBluCar

Design Playbook

Photography

Stock, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Dark Mode

Yes

Digital Footprint

Built on Next.js, offers dark mode.

Built withNext.js

Market Presence

Local market, headquartered in Kutná Hora, CZ.

Origin

CZ

Headquarters

Kutná Hora, CZ

Market Scope

local

Languages

en

Blucar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Blucar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Blucar Blue

Signature ColorSupporting

#243855, used in the logo and as a primary color throughout the website.

Consistency90%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, creating a bold and modern look.

Consistency80%
Website
ActiveOccasional

Spolehlivý výběr automobilů s garancí kvality

CatchphraseSupporting

Tagline emphasizing reliability and quality guarantee.

Consistency70%
Website
ActiveOccasional

Rounded Square Logo

Signature ShapeSupporting

The logo features a rounded square shape with the letter 'B' inside.

Consistency90%
Website
ActiveOccasional

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