Blue Fjord
The Innocent“Jediný opravdový rybí trh a restaurace s plody moře v Praze”
Serves Seafood enthusiasts, foodies, tourists
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Blue Fjord anchors on a vivid Blue (#009fe3) as their primary brand signal, paired with Blue (#ceedfa), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#009fe3
Primary
#ceedfa
Secondary
#9bdaf4
Accent
#55bfec
Accent
#30b1e7
Accent
#fefeff
Background
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Blue Fjord uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, minimalist.
Combination Mark
round
Icon + Text
4/10
Brand Character
Blue Fjord is authoritative and decisive, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
food photography, natural light
natural
realistic
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Tuchoměřice, CZ.
CZ
Tuchoměřice, CZ
local
cs
Blue Fjord is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Blue Fjord. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: round
Brand Codes
Bright Blue (#009fe2)
Used extensively throughout the site, evoking the ocean and freshness.
Oswald
Used for headings, providing a modern and slightly nautical feel.
Jediný opravdový rybí trh a restaurace s plody moře v Praze
Positions the brand as unique in Prague.
Fish Circle
A stylized fish shape formed by a circle, with a dot for the eye and a simple tail.
Stacked Sans-Serif
The brand name is stacked in a sans-serif font with a slightly rounded, modern feel.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
