BLUES ALIVE, s.r.o. logo

BLUES ALIVE, s.r.o.

The Creator

Blues Alive

Entertainment·Music Festival·bluesalive.cz

Serves Blues music enthusiasts

Big Shoulders DisplayAuthenticPassionateEnergeticCreative11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

CommunityMusical ExcellenceCultural EnrichmentTradition

Color Intelligence

BLUES ALIVE, s.r.o. anchors on a vivid Orange (#c37e0f) as their primary brand signal, paired with Orange (#ec9f08), and accented by Orange. The palette leans warm — inviting and energetic.

#c37e0f

Primary

#ec9f08

Secondary

#7a451c

Accent

#9d6016

Accent

#5a2b22

Accent

#3c1327

Background

warm palette(6w/0c)Orange · Red · Pink

Typography

Headings set in Big Shoulders Display (a display face — designed for headlines and visual impact), body in Big Shoulders Text (a display face — designed for headlines and visual impact). 3 typeface families in play — a richer, more layered typographic system.

Aa
Big Shoulders DisplayHeadingsDisplay
Aa
Big Shoulders TextBodyDisplay
Aa
IBM Plex Serifsecondary_headingSerif

Logo Anatomy

BLUES ALIVE, s.r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: bold, modern.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

boldmodern

Brand Character

BLUES ALIVE, s.r.o. is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
70%
Nostalgia
65%
Urgency
45%
Voice Person

third

Reading Level

high_school

CTA Style

playful

Signature Words

bluesfestivalalive

Design Playbook

Photography

Live performance, Candid

Lighting

stage

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookyoutubeinstagram

Market Presence

Regional presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

regional

Languages

en, cs

BLUES ALIVE, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BLUES ALIVE, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
boldmodern

Brand Codes

Blues Alive

CatchphraseSupporting

The name of the festival, used as a tagline.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Big Shoulders Display

Typography CodeSupporting

Used for headings, creating a bold and vintage feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Blues Alive font

Typography CodeSupporting

The 'Blues Alive' logo uses a distinctive, bold font with a slightly retro feel.

Consistency90%
Website
ActiveOccasional

Abstract shapes

Signature ShapeSupporting

The poster features abstract shapes in purple, red, and orange, creating a visual motif.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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