CarTec Liberec
The RulerServes Affluent car buyers interested in BMW vehicles
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
CarTec Liberec anchors on a vivid Blue (#0066b1) as their primary brand signal, paired with Blue (#003f80), and accented by Gray. The palette balances warm and cool tones.
#0066b1
Primary
#6c6c6d
Accent
#ffffff
Background
#003f80
Secondary
#000000
Background
#565656
Accent
Typography
Headings set in BMWType (a sans-serif — clean, modern, and optimized for digital), body in var(--fontFamily) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CarTec Liberec uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: automotive, modern, geometric.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
CarTec Liberec is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
professional, automotive, lifestyle
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Liberec, CZ, communicating in 2 languages.
DE
Liberec, CZ
local
cs, en
CarTec Liberec is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CarTec Liberec. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
BMW Blue (#0066b1)
Used in the logo, buttons, and accents throughout the website.
BMWType
Modern and sleek font used for headings and body text, reflecting the brand's contemporary style.
High-Quality Car Photography
Professional, detailed shots of BMW vehicles, emphasizing their design and features.
BMW
The brand is known by its acronym.
Social Media Intelligence
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