What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BodyWorld anchors on Pink (#f0d2dd) as their primary brand signal, paired with Pink (#ab013c), and accented by Pink. The palette leans warm — inviting and energetic.
#f0d2dd
Primary
#1c1c1c
Text
#ab013c
Secondary
#cb6086
Accent
#b8265a
Accent
#df9db5
Accent
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BodyWorld uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BodyWorld is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
multinational, based in SK, communicating in 17 languages.
SK
multinational
sk, de, fr, en, cs, da, fi, el, hr, hu, pl, pt, ro, sl, es, sv, it
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and as a primary accent color throughout the website, specifically #ab023d.
Rubik
Used for headings, providing a modern and sporty feel.
Stylized B
The logo features a stylized letter 'B' with sharp angles and a modern, geometric design.
Social Media Intelligence
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