What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Bohemia Apple anchors on Green (#618d16) as their primary brand signal, paired with Green (#7fa624), and accented by Green. The palette leans warm — inviting and energetic.
#618d16
Primary
#7fa624
Secondary
#3d7102
Accent
#fdfdfd
Background
#cbd9af
Accent
#9fbb6a
Accent
Typography
Headings set in ProximaNova (a sans-serif — clean, modern, and optimized for digital), body in Avenir-Regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bohemia Apple uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Bohemia Apple is warm and approachable.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#618d16
Used as a primary color, representing the green of apples and nature.
Avenir-Regular
Used for headings, providing a modern and clean look.
Apple
Using the apple as a symbol of Czech agriculture.
Apple Heart
The logo features a stylized apple shape that also resembles a heart, creating a unique and memorable visual.
Wooden Crate
The apple juice is packaged in a small wooden crate with a rustic aesthetic.
Fresh Apple Still Life
The photography style features close-up shots of fresh apples, often with dew drops or leaves, emphasizing naturalness and freshness.
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