BORS CLUB logo

BORS CLUB

The Everyman
Sports and Recreation·Sports Club·est. 2003·borsclub.cz

Serves Tennis enthusiasts and families seeking recreational activities

BarlowActiveRelaxingFriendlyWelcoming10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

HealthCommunityRelaxationSport

Color Intelligence

BORS CLUB anchors on a vivid Orange (#fbaf18) as their primary brand signal, paired with Blue (#054794), and accented by Blue. The palette balances warm and cool tones.

#fbaf18

Primary

#054794

Secondary

#3a4149

Accent

#ffffff

Background

#000000

Background

#4ad575

Accent

balanced palette(3w/3c)Orange · Blue · Green

Typography

Headings set in Barlow Condensed, body in Barlow (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
BarlowBodySans Serif
Aa
Barlow CondensedHeadingscondensed
Aa
MenloUIMonospace
Aa
PT Sanssecondary_headingSans Serif

Logo Anatomy

BORS CLUB uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

BORS CLUB is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
45%
Urgency
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

tenisový klububytovánísportovně relaxačnízdravípříznivce

Design Playbook

Photography

natural, action, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Břeclav, CZ.

Origin

CZ

Headquarters

Břeclav, CZ

Market Scope

local

Languages

cs

BORS CLUB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BORS CLUB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleangeometric

Brand Codes

Vibrant Yellow

Signature ColorSupporting

Used for accents and calls to action, creating a sporty and energetic feel.

Consistency70%
WebsiteSocial
ActiveOccasional

Něco pro svoje zdraví

CatchphraseSupporting

Repeated phrase promoting health and wellness through sports.

Consistency65%
Website
ActiveOccasional

Barlow Condensed

Typography CodeSupporting

Used for headings, providing a modern and sporty look.

Consistency75%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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