botani logo

botani

The Innocent

Herbář

Healthcare·Herbal Medicine·est. 2014·botani.cz

Serves Individuals interested in herbal medicine and natural remedies

var(--font-sans)InformativeTraditionalNaturalReliable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

KnowledgeHealthNatureTradition

Color Intelligence

botani anchors on Green (#94ae4b) as their primary brand signal, paired with Green (#789038), and accented by Yellow. The palette leans warm — inviting and energetic.

#94ae4b

Primary

#789038

Secondary

#39321d

Accent

#ffffff

Background

#dbdfe4

Accent

#000000

Background

warm palette(3w/1c)Green · Yellow · Blue

Typography

Headings set in var(--default-font-family (a sans-serif — clean, modern, and optimized for digital), body in var(--font-sans) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
var(--font-sans)BodySans Serif
Aa
var(--font-mono)UIMonospace
Aa
var(--default-font-familyHeadingsSans Serif
Aa
var(--default-mono-font-familycaptionMonospace

Logo Anatomy

botani uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

botani is authoritative and decisive, warm and approachable, technically detailed.

Technicality
80%
Confidence
75%
Warmth
70%
Enthusiasm
60%
Formality
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

bylinrostlinléčivých

Design Playbook

No design patterns detected

Digital Footprint

Built on Tailwind CSS.

Built withTailwind CSS

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Herbář

Naming ConventionSupporting

The site is named 'Herbář' (Herbarium), indicating a focus on herbs and plants.

Consistency95%
Website
ActiveOccasional

#94ae4b

Signature ColorSupporting

Dominant green color used throughout the website, representing nature and plants.

Consistency90%
Website
ActiveOccasional

var(--font-sans)

Typography CodeSupporting

Sans-serif font used for readability and a modern feel.

Consistency80%
Website
ActiveOccasional

Herbar logo

Typography CodeSupporting

The logo features the word "Herbář" in a stylized, handwritten-like font with a brown color and a light beige outline.

Consistency90%
Website
ActiveOccasional

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