Botas
The Innocent“Legendy žijí věčně!”
Serves Men and women interested in classic and modern footwear
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Botas anchors on Blue (#2752c0) as their primary brand signal, paired with Yellow (#ecd300). The palette leans warm — inviting and energetic.
#2752c0
Primary
#ecd300
Secondary
#ffffff
Background
#000000
Text
Typography
Headings set in Pacifico (a handwritten style — projecting personality and human warmth), body in Chakra Petch (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Botas uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: classic, bold.
Wordmark
rectangle
Text
3/10
Brand Character
Botas is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on Shopify, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, sk
Botas is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Botas. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#2752c0
Used as a primary brand color, appearing in the logo and various design elements.
1949
Highlights the founding year, emphasizing the brand's long history and tradition.
Pacifico
Used for headings, providing a retro and playful feel.
Social Media Intelligence
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