What Drives Them
Color Intelligence
Botel Racek anchors on Blue (#487bc7) as their primary brand signal, paired with Blue (#9dbee9), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#487bc7
Primary
#9dbee9
Secondary
#ffffff
Background
#000000
Text
#cedef4
Surface
#6c9ddd
Accent
Typography
Headings set in lulo-clean-w01-one-bold (a sans-serif — clean, modern, and optimized for digital), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Botel Racek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Botel Racek is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on wix.com.
Market Presence
Local market, based in CZ, communicating in 7 languages.
CZ
local
cs, de, en, es, fr, pl, ru
Botel Racek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Botel Racek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#487bc7
Blue used for the header and accents, conveying a nautical theme.
din-next-w01-light
Used for headings, providing a modern and clean look.
Boat Shape
The botel is a boat, which is a key part of the brand identity.
Anchor Logo
The logo features a blue anchor, a symbol commonly associated with boats and maritime themes.
More brands in Travel
Explore other brands in this industry to compare visual identities.
