BPS
The RulerServes Cycling enthusiasts and commuters
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BPS anchors on Orange (#e25b14) as their primary brand signal, paired with Orange (#e98b57), and accented by Orange. The palette leans warm — inviting and energetic.
#e25b14
Primary
#e98b57
Secondary
#f1c0a4
Accent
#9f9c9a
Accent
#5b5c5c
Accent
#fffefe
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in squarespace-ui-font (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
BPS is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Squarespace.
Market Presence
Nationwide presence, based in US.
US
national
en
BPS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BPS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
BPS
The brand is known by its acronym.
Raleway
Used for headings, providing a modern and clean look.
BPS BICYCLE INDUSTRIAL
The brand name is written in a sans-serif font, with 'BPS BICYCLE' stacked above 'INDUSTRIAL'.
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