Bps-koupelny.cz
The Ruler“Specialisté na stylové řešení koupelen, kuchyní a domácnosti.”
Serves Homeowners looking to renovate or furnish their bathrooms and kitchens.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Bps-koupelny.cz anchors on a vivid Blue (#0086d0) as their primary brand signal, paired with Blue (#60c6f3), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0086d0
Primary
#60c6f3
Secondary
#00fefe
Accent
#27263f
Accent
#e4e4e4
Accent
#ffffff
Background
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bps-koupelny.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Bps-koupelny.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
BPS Blue
Used in the logo and as a primary accent color throughout the website.
Exo 2
Used for headings, providing a modern and clean look.
Product Category Focus
Website layout emphasizes product categories with large, clear visuals.
Wave Motif
A stylized wave shape appears above the brand name, suggesting water and bath-related themes.
Lowercase Sans-Serif
The brand name is rendered in a lowercase, sans-serif typeface, giving it a modern and approachable feel.
Social Media Intelligence
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