Český produkt - Loupané brambory - Loupaná zelenina
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Český produkt - Loupané brambory - Loupaná zelenina anchors on a vivid Orange (#f9b84f) as their primary brand signal, paired with Orange (#8c6b3a), and accented by Red. The palette leans warm — inviting and energetic.
#f9b84f
Primary
#8c6b3a
Secondary
#c91f09
Accent
#0b5ad4
Accent
#f2c678
Accent
#6b613d
Accent
Typography
Headings set in Suez One (a serif — evoking tradition, authority, and print heritage), body in Quicksand (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Český produkt - Loupané brambory - Loupaná zelenina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Český produkt - Loupané brambory - Loupaná zelenina is warm and approachable, simply spoken and accessible.
third
elementary
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Potato Yellow
#f9b850 used for backgrounds and accents, evoking the color of potatoes.
Quicksand
Rounded sans-serif font used for headings, giving a friendly and approachable feel.
Product Focus
Naming focuses on the product itself: 'Loupané brambory', 'Loupaná zelenina'.
Český produkt
Brand name emphasizes 'Czech product', highlighting local origin.
Clear Packaging
Packaging allows visibility of the product, emphasizing freshness.
Czech Republic Map with Colors
The logo features a map of the Czech Republic filled with the colors of the Czech flag (red, white, and blue) and a field, symbolizing the origin of the product.
WSOČINA logo
The WSOČINA logo features a green illustration of a plant inside a circle with the text "regionální produkt" around it.
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