Brand Gifts
The Ruler“Značkové dárky pro B2B za velkoobchodní ceny”
Serves B2B clients
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#2b2b2a
Text
#000000
Background
#ffffff
Background
#d3d3d2
Accent
#595958
Accent
#7d7d7c
Accent
Typography
Headings set in Expo Serif Pro (a serif — evoking tradition, authority, and print heritage), body in Museo Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Gifts uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Brand Gifts is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Gray
Used for the logo and main headings.
Museo Sans
Used for headings, giving a modern and professional feel.
Brand + Gifts
Simple and direct naming convention.
Social Media Intelligence
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