BRICK form
The InnocentServes Consumers seeking high-quality, locally sourced canned fruits and vegetables
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
BRICK form anchors on a vivid Orange (#ff5711) as their primary brand signal, paired with Orange (#efecea), and accented by Yellow. The palette leans warm — inviting and energetic.
#ff5711
Primary
#efecea
Secondary
#403e28
Accent
#ff580c
Accent
#6e3231
Accent
#232115
Accent
Typography
Headings set in pauline (a sans-serif — clean, modern, and optimized for digital), body in azo-sans-web (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BRICK form uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
BRICK form is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
realistic
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Modřice, CZ.
CZ
Modřice, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#ff5711
Bright orange color used prominently in the logo and website design.
pauline
Used for headings, giving a modern and slightly playful feel.
1994
Founding year mentioned in the description, highlighting the company's history.
RAPA, EKON, Novák
Naming convention for product lines.
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