Brněnské komunikace, a.s. logo

Brněnské komunikace, a.s.

The Everyman
Government Services·Public Services·bkom.cz

Serves Citizens of Brno

Open SansReliableProfessionalLocalTrustworthy11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityExpertiseResponsibilityTransparency

Color Intelligence

Brněnské komunikace, a.s. anchors on Red (#9f0f13) as their primary brand signal, paired with Blue (#5c5f75), and accented by Gray. The palette balances warm and cool tones.

#9f0f13

Primary

#5c5f75

Secondary

#231f20

Text

#dbdbdf

Accent

#8f8e96

Accent

#403f3e

Text

balanced palette(3w/3c)Red · Blue · Gray

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
ArialHeadingsSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract.

Type

icon_symbol

Primary Shape

circle

Contains

Icon

Complexity

5/10

modernabstract

Brand Character

Brněnské komunikace, a.s. is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Formality
80%
Technicality
75%
Warmth
55%
Enthusiasm
40%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

komunikaceveřejnostměsto Brno

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebooktwitter

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

Brněnské komunikace, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Brněnské komunikace, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
Icon

Primary shape: circle

Complexity50%
modernabstract

Brand Codes

Burgundy

Signature ColorSupporting

Used for the logo and primary calls to action.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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