Family Point
The Caregiver“FAMILY POINT místo pro rodinu®”
Serves Families with young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Family Point anchors on a muted Blue (#a5b0ce) as their primary brand signal, paired with Blue (#2b478a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#a5b0ce
Primary
#2b478a
Secondary
#6e80b0
Accent
#fecf10
Accent
#d7d9dd
Accent
#1c32fb
Accent
Typography
Logo Anatomy
Family Point uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Family Point is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
Family Point is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Family Point. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Royal Blue
Used in the logo and as a highlight color throughout the website.
Source Sans Pro
The font Source Sans Pro is used for headings and body text, providing a clean and professional feel.
FAMILY POINT místo pro rodinu®
Tagline on the website title.
jihomoravský kraj
The words "jihomoravský kraj" are written in blue, with the "m" in "jihomoravský" colored red.
Baby shoes in hands
A couple holding baby shoes in their hands, with a blurred background.
Social Media Intelligence
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