BROLLY logo

BROLLY

The Everyman

BROLLY - půjčovna a servis stavební mechanizace

Construction·Equipment Rental and Service·est. 2021·brolly.eu

Serves Construction companies and contractors

Montserrat FlexReliablePracticalEfficientApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityServiceReliabilityCustomer Satisfaction

Color Intelligence

BROLLY anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Orange (#f8970e), and accented by Orange. The palette balances warm and cool tones.

#0097f5

Primary

#f8970e

Secondary

#74491a

Accent

#b56f12

Accent

#fdfeff

Background

#868e97

Background

balanced palette(3w/3c)Blue · Orange · Gray

Typography

Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital).

Aa
Montserrat FlexHeadingsSans Serif
Aa
Noto Sans JPBodySans Serif
Aa
Montserrat Flexsecondary_headingSans Serif
Aa
Montserrat FlexnavigationSans Serif

Logo Anatomy

BROLLY uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

BROLLY is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Formality
65%
Urgency
60%
Technicality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

půjčovnaservisstavební mechanizacepronájemtechnika

Design Playbook

Photography

product, action

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Webnode, active on 2 social platforms.

Built withWebnode
Social
facebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

BROLLY is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BROLLY. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Brolly Orange

Signature ColorSupporting

Used in the logo and as an accent color throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Montserrat Flex

Typography CodeSupporting

Used for headings and body text, providing a modern and clean look.

Consistency90%
Website
ActiveOccasional

Image-centric layout

Ux Pattern CodeSupporting

Large images of equipment are used to showcase the rental options.

Consistency80%
Website
ActiveOccasional

BROLLY font

Typography CodeSupporting

The brand name 'BROLLY' is written in a bold, sans-serif font, often underlined, and used consistently across the website and promotional materials.

Consistency90%
Website
ActiveOccasional

Machinery display

Photography Style CodeSupporting

The brand uses a photography style that showcases its construction machinery in a clean, well-lit environment, often with the equipment's features prominently displayed.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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