What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#7c7c7c
Accent
#f8f8f8
Background
#000000
Background
#232323
Text
#b6b6b6
Accent
#4c4c4c
Text
Typography
Headings set in Trade Gothic LT Pro (a sans-serif — clean, modern, and optimized for digital), body in industry (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BRP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BRP is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Magento, active on 3 social platforms.
Market Presence
Global presence, based in XX, communicating in 32 languages.
XX
global
en, de, hr, ro, cs, hu, ar, ru, sk, fr, is, sq, da, sr, iw, ko, lt, el, it, pl, tr, bg, hy, mk, az, et, ka, lv, uk, bs, sl, pt
BRP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BRP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
BRP Gray (#7f7f7f)
Used extensively in backgrounds and text elements across the website.
Trade Gothic LT Pro
Used for headings and body text, conveying a modern, industrial feel.
Action-oriented
Dynamic shots of vehicles in motion, emphasizing adventure and performance.
Discover BRP
Used in the website description and as a general call to action.
BRP
The brand is known by its acronym.
Social Media Intelligence
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