BRUM-LICHT
The Ruler“OSVĚTLOVACÍ TECHNIKA”
Serves Event organizers, production companies
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BRUM-LICHT anchors on Orange (#e95621) as their primary brand signal, paired with Orange (#ff8400), and accented by Red. The palette leans warm — inviting and energetic.
#e95621
Primary
#ff8400
Secondary
#ff0000
Accent
#000000
Background
#2e3035
Text
#a35800
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BRUM-LICHT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BRUM-LICHT is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, event
natural
full_color
flat
standard
rounded
comfortable
image
Yes
Digital Footprint
Built on WordPress, active on 2 social platforms, offers dark mode.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#e95621
Orange-red used in the logo and as a highlight color throughout the website.
Raleway
Used for headings, providing a modern and bold look.
Osvětlovací technika
Repeated phrase emphasizing their specialization.
BRUM-LICHT logo
The BRUM-LICHT logo features a bold, sans-serif typeface with horizontal lines within the letters, and a stylized light burst icon.
Social Media Intelligence
Brum-Licht. 626 To se mi líbí · Mluví o tom (1). Od roku 1990 firma Brum-Licht působí na našem trhu v oblasti technického zabezpečení společenských a kulturních akcí. Kontakt: petr@brum-licht.cz
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