What Drives Them
Rises to the challenge. Inspires through competence and courage.
Color Intelligence
BT GYM PRAHA anchors on Red (#be2123) as their primary brand signal, paired with Red (#d57273), and accented by Red. The palette leans warm — inviting and energetic.
#be2123
Primary
#d57273
Secondary
#e19b9c
Accent
#e8ced3
Accent
#c84647
Accent
#2c4d9c
Accent
Typography
Headings set in ralewayextrabold (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BT GYM PRAHA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BT GYM PRAHA is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on unknown, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
BT GYM PRAHA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BT GYM PRAHA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
BT Gym Red
Used in the logo and as a highlight color throughout the website.
Raleway
Used for headings and body text, creating a modern and athletic feel.
Action Shots
Photos of people actively training in the gym, conveying energy and dynamism.
BT GYM PRAHA
The gym's name is prominently displayed and repeated throughout the site.
Muscled Arm
A stylized illustration of a muscular arm wrapped in a Muay Thai hand wrap, used as a logo.
Social Media Intelligence
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