Bunge
The Ruler“We connect farmers to consumers to deliver essential food, feed and fuel to the world.”
Serves Farmers and consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Bunge anchors on a vivid Blue (#043c5a) as their primary brand signal, and accented by Pink. The palette leans warm — inviting and energetic.
#043c5a
Primary
#ffffff
Background
#000000
Text
#dee2e6
Surface
#d63384
Accent
Typography
Headings set in LatoWebBold (a sans-serif — clean, modern, and optimized for digital), body in LatoWeb (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Bunge uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Bunge is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
corporate, agricultural
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in US.
US
global
Bunge is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Bunge. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Bunge Blue
Dark blue used in the logo and website header.
LatoWeb
Clean and modern font used for body text.
Connecting farmers to consumers
Tagline describing their core business.
Social Media Intelligence
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