BUSHMAN
The Innocent“BUSHMAN E-shop - kvalitní outdoorové a volnočasové oblečení Bushman.cz”
Serves Men and women who enjoy outdoor activities and appreciate durable, comfortable clothing.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
BUSHMAN anchors on a vivid Orange (#e79c00) as their primary brand signal, paired with Orange (#faebcc), and accented by Orange. The palette leans warm — inviting and energetic.
#e79c00
Primary
#faebcc
Secondary
#ebaa27
Accent
#f5d694
Accent
#eeba4e
Accent
#fffefd
Background
Typography
Headings set in IBM Plex Sans Condensed (a sans-serif — clean, modern, and optimized for digital), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BUSHMAN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BUSHMAN is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 5 languages.
CZ
regional
cs, sk, de, en, ro
BUSHMAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BUSHMAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Mustard Yellow
Used in the logo and as an accent color, evoking a sense of adventure and the outdoors.
IBM Plex Sans
Used for headings and body text, providing a modern and readable appearance.
Outdoorové oblečení
Repeated phrase emphasizing the brand's focus on outdoor apparel.
Social Media Intelligence
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