What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#b9b9b8
Accent
#272725
Text
#e7e7e6
Accent
#5c5c5a
Accent
#fdfdfb
Background
#929290
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Butik J2 uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, minimalist.
Combination Mark
geometric
Icon + Text
4/10
Brand Character
Butik J2 is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Fashion, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: geometric
Brand Codes
#1e1e1c
Dark gray used for primary elements and accents.
Oswald
Used for headings, providing a modern and clean look.
Italian Fashion
Emphasis on Italian brands.
J2 in square brackets
The letters J and 2 are placed inside square brackets.
Social Media Intelligence
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