CAFE 22

The Everyman

Food & Beverage·Restaurant·cafe22.cz

Serves Local residents and visitors

RobotoLocal-WelcomingnessFriendlyCasualWelcomingLocal11/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

◈

Local-Welcomingness

Cafe 22 emphasizes community, a friendly personality, and local presence. The high warmth in their voice profile further supports a welcoming and familiar atmosphere, making 'Local-Welcomingness' the core essence.

CommunityQualityRelaxationFreshness

Color Intelligence

CAFE 22 anchors on Red (#bf1618) as their primary brand signal, paired with Red (#6e0d0e), and accented by Red. The palette leans warm — inviting and energetic.

#bf1618

Primary

#6e0d0e

Secondary

#acaeac

Background

#edefed

Background

#890c03

Accent

#515250

Background

warm palette(3w/2c)Red · Gray

Typography

Headings set in Pacifico (a handwritten style — projecting personality and human warmth), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Roboto— BodySans Serif

Pacifico— HeadingsHandwritten

aileron— navigationSans Serif

Logo Anatomy

CAFE 22 uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

CAFE 22 is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth

79%

Enthusiasm

68%

Confidence

63%

Nostalgia

57%

Humor

42%

Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

SnídaněpalačinkyDenní menukávadezerty

Design Playbook

Photography

Food photography, Lifestyle

Lighting

natural

Color Treatment

vibrant

Icons

fontawesome

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Websitehttps://cafe22.cz

Built withWordPress

Social

facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

CAFE 22 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CAFE 22. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →