Café Mráz
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Café Mráz anchors on Orange (#2f1c0d) as their primary brand signal, paired with Orange (#5e5048), and accented by Orange. The palette leans warm — inviting and energetic.
#2f1c0d
Primary
#5e5048
Secondary
#b7a29a
Accent
#e8dedb
Accent
#ccc8c6
Accent
#fefefe
Background
Typography
Headings set in clarendon-w01-medium-692107 (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 9 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Café Mráz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Natural, Candid
natural
full_color
none
header
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Vimperk, CZ.
CZ
Vimperk, CZ
local
en
Café Mráz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Café Mráz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Brown
Used for the logo and some text elements, specifically #2f1c0d.
Sacramento
Used for the logo, providing a handwritten, vintage feel.
Personal Name
The cafe is named after a person, 'Mráz'.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
