Caffé Morettino logo

Caffé Morettino

The Innocent

Výhradní distributor italské kávy Caffè Morettino

Food & Beverage·Coffee Supplier·caffemorettino.cz

Serves Coffee shops and enthusiasts

CalibriAuthenticTraditionalPassionateItalian11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionAuthenticityItalian Heritage

Color Intelligence

Caffé Morettino anchors on Red (#b2272e) as their primary brand signal, paired with Red (#eccdcf), and accented by Red. The palette leans warm — inviting and energetic.

#b2272e

Primary

#eccdcf

Secondary

#d9969a

Accent

#c66368

Accent

#e5babc

Accent

#fffefe

Background

warm palette(6w/0c)Red

Typography

Headings set in Myriad Pro (a sans-serif — clean, modern, and optimized for digital), body in Calibri (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
CalibriBodySans Serif
Aa
Myriad ProHeadingsSans Serif
Aa
Verdanasecondary_headingSans Serif

Logo Anatomy

Caffé Morettino uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Caffé Morettino is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence
75%
Warmth
70%
Enthusiasm
70%
Formality
55%
Nostalgia
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

CaffèMorettinoitalskékávydistributor

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in IT.

Origin

IT

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Caffè

Naming ConventionSupporting

Italian word for coffee, indicating the product type.

Consistency95%
Website
ActiveOccasional

Italian Origin

Heritage ElementSupporting

Highlights the Italian origin of the coffee.

Consistency80%
Website
ActiveOccasional

Burgundy

Signature ColorSupporting

Used in the logo and website elements, creating a sophisticated and warm feel.

Consistency85%
Website
ActiveOccasional

Heart-shaped coffee beans

Signature ShapeSupporting

A heart shape formed by two coffee beans is used as a visual element.

Consistency90%
Website
ActiveOccasional

Morettino script

Typography CodeSupporting

The 'Morettino' name is written in a distinctive, italicized script font.

Consistency80%
Website
ActiveOccasional

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