Čajovna Nasypaný čaj
The EverymanServes Locals and tourists seeking a relaxing tea experience
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#6f706e
Accent
#080908
Text
#dbdcdb
Accent
#373836
Text
#949494
Accent
#fdfdfd
Background
Typography
Headings set in EB Garamond (a serif — evoking tradition, authority, and print heritage), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Čajovna Nasypaný čaj uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Čajovna Nasypaný čaj is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Warm, Natural, Lifestyle
natural
warm
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Jihlava, CZ.
CZ
Jihlava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
EB Garamond
Elegant serif font used for headings, conveying tradition and quality.
Čajovna & Kultivovna
Repeated phrase emphasizing tea and cultural activities.
Stříbrný dům
Reference to the location in the 'Stříbrný dům' (Silver House).
Tea Icon
A simple black and white icon of a teapot with rising steam, enclosed in a circle.
Warm Tea Still Life
Close-up photography featuring warm, earthy tones, shallow depth of field, and a focus on the texture of the tea set and hands.
Social Media Intelligence
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