Čajovna V pohodě
The InnocentServes Locals seeking a relaxing atmosphere and quality tea
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, signature words, voice profile, and key brand codes all point towards a core concept of relaxation and ease. The name itself, "V pohodě," translates to "at ease" or "relaxed."
Color Intelligence
Čajovna V pohodě anchors on Green (#b7ef87) as their primary brand signal, paired with Blue (#1f3e48), and accented by Green. The palette leans warm — inviting and energetic.
#b7ef87
Primary
#1f3e48
Secondary
#93c578
Accent
#423e39
Text
#999895
Background
#bebdb9
Background
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Čajovna V pohodě is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Candid, Indoor
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Webnode 2.
Market Presence
Local market, based in CZ.
CZ
local
cs
Čajovna V pohodě is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čajovna V pohodě. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Founding Year
References the founding year of 1998, highlighting the tea room's long-standing presence.
Tea Culture
Emphasizes the tradition and culture surrounding tea, particularly with an 'oriental' influence.
Relaxing Atmosphere
The name 'V pohodě' (In Comfort) itself suggests a relaxed and comfortable environment.
Founding Year Number
The number 1998, representing the founding year, is a significant numerical identifier for the brand.
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