Calipo.cz
The Caregiver“ESHOP PRO TVOŘENÍ A ROZVOJ KREATIVITY”
Serves DIY enthusiasts
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Calipo.cz anchors on Blue (#1a1937) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#cbcaca
Accent
#545454
Accent
#191919
Text
#888888
Accent
#fefefe
Background
#1a1937
Primary
Typography
Headings set in Nunito Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Calipo.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Calipo.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Calipo.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Calipo.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burnt Orange
Used for the logo and primary call-to-action buttons, conveying energy and creativity.
Nunito Sans
Used for body text, providing a clean and readable experience.
Calipo Font
The Calipo logo uses a distinctive, modern sans-serif font with elongated vertical strokes and a unique 'O' shape.
Spiral Circle
The Calipo logo incorporates a circle containing a spiral design, with a solid orange circle in the center.
Bright Lifestyle
The website uses bright, natural-light photography featuring people in lifestyle settings, often showcasing the products in use.
Social Media Intelligence
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