Čaltex
The InnocentServes Individuals and businesses seeking upholstery services and supplies
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Čaltex anchors on a muted Red (#543338) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#b2b2b2
Accent
#d1d0cf
Accent
#a29f9f
Accent
#fefefe
Background
#543338
Primary
#d8d8d8
Accent
Typography
Čaltex uses Lato across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Čaltex uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, simple, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Čaltex is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
static
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Čaltex is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čaltex. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Lato
Used throughout the website, providing a clean and modern look.
Čaltex font
The Čaltex logo uses a sans-serif font with a distinctive 'Č' character.
Čaltex logotype
The Čaltex logotype uses a sans-serif font with a distinctive 'Č' character.
Newspaper print
The website features a recurring visual motif of newspaper print, used as a background or upholstery pattern.
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