Carl Zeiss
The Creator“Péče o zrakRozšířená realita”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Carl Zeiss anchors on a vivid Blue (#0e2db3) as their primary brand signal, paired with Blue (#c8cfed), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0e2db3
Primary
#c8cfed
Secondary
#97a4de
Accent
#354fbf
Accent
#253143
Accent
#147ff2
Accent
Typography
Carl Zeiss uses Frutiger Next across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Carl Zeiss uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Carl Zeiss is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
multinational, based in DE, communicating in 25 languages.
DE
multinational
cs, es, en, de, fr, nl, pt, bg, zh, hr, da, fi, hu, it, ja, no, pl, ro, ru, sr, sk, sl, ko, sv, tr
Carl Zeiss is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Carl Zeiss. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Zeiss Blue
Used in the logo and website headers, specifically #0e2db3.
Frutiger Next
Used for headings and body text, providing a clean and professional look.
Tradition
Long-standing history and tradition in the optics industry.
Zeiss Headline Font
The headline "Překračování představivos ZEISS v České re" uses a distinctive, modern sans-serif font with a clean and geometric appearance.
Abstract Background
The background behind the headline features an abstract, dark blue pattern with light streaks, creating a modern and technological feel.
Social Media Intelligence
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