Cartop.cz
The Ruler“Cartop: Nový standard pořízení auta. Operativní leasing i přímý nákup s nejlepšími podmínkami. Férové, přehledné, jednoduché jako rezervace letenky.”
Serves Individuals and businesses seeking car leasing or purchase options
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Cartop.cz anchors on a vivid Red (#c60a32) as their primary brand signal, paired with Pink (#502436), and accented by Red. The palette leans warm — inviting and energetic.
#c60a32
Primary
#502436
Secondary
#262d37
Background
#881734
Accent
#b7907f
Accent
#000000
Background
Typography
Headings set in Sora (a sans-serif — clean, modern, and optimized for digital), body in var(--default-font-family (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Cartop.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Cartop.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Blue
Used for the background and primary text.
Red
Used for accents and calls to action.
Sora
Modern and clean font used throughout the site.
Nový standard pořízení auta
Tagline used to promote the brand.
Cartop logotype
The 'cartop' logotype uses a lowercase sans-serif font with a distinctive rounded 'p' that resembles a car roof.
Car in snowy landscape
The photography style features cars in snowy mountain landscapes, often with bright sunlight.
Social Media Intelligence
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