
Carving Point, s.r.o.
The EverymanServes Ski enthusiasts of all levels
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Carving Point, s.r.o. anchors on Red (#cc241a) as their primary brand signal, paired with Red (#d76a62), and accented by Gray. The palette leans warm — inviting and energetic.
#cc241a
Primary
#bfb6b6
Accent
#d76a62
Secondary
#fdfcfc
Background
#076ed6
Accent
#201f1f
Text
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Carving Point, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Carving Point, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Carving Point, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Carving Point, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoBrand Codes
#cc251a
Used for primary buttons and links, creating a sense of energy.
Open Sans
Used for body text, providing a clear and accessible feel.
Lyžařští nadšenci
Repeated phrase emphasizing passion for skiing.
Skier Icon
A stylized, minimalist icon of a skier in motion, used as a visual element on the website.
Group Shot
A group of people in matching ski outfits, often holding drinks, in a snowy mountain setting.
Skiing Figure
A stylized silhouette of a skier in motion, used as a logo element.
Social Media Intelligence
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