CARWEST
The Everyman“Všechny značky osobních aut a dodávek.”
Serves Owners of passenger cars and vans seeking repair and maintenance services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CARWEST anchors on a vivid Orange (#f1ad20) as their primary brand signal, paired with Orange (#f09f00), and accented by Gray. The palette leans warm — inviting and energetic.
#f1ad20
Primary
#242323
Text
#f09f00
Secondary
#6a6a6a
Accent
#f9d995
Accent
#da9d13
Accent
Typography
CARWEST uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
CARWEST uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CARWEST is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
stock photography, candid
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
CARWEST is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CARWEST. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#f1ad20
Primary brand color, used in logo and accents.
Open Sans
Used for body text and headings, providing a modern and readable feel.
Line art car icons
Use of simple line art icons of cars with orange accents to represent services.
Social Media Intelligence
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