
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Central Most anchors on a vivid Blue (#04a3b2) as their primary brand signal, paired with Green (#2fdf26), and accented by Green. The palette leans cool — projecting trust and professionalism.
#04a3b2
Primary
#2fdf26
Secondary
#82a53e
Accent
#789085
Accent
#3f5906
Accent
#04412f
Accent
Typography
Headings set in Avenir Next (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Central Most uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Central Most is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
lifestyle, candid
natural
full_color
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Most, CZ.
CZ
Most, CZ
local
cs
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Logo Variants

Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Bright Purple
Used as a primary brand color, appearing in the logo and throughout the website.
Avenir Next
Used for headings and important text, providing a modern and readable look.
Nejlepší nákupy v Mostě
Tagline emphasizing the shopping center's position in Most.
Social Media Intelligence
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