BEAM Electrolux
The RulerServes Homeowners seeking convenient cleaning solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
BEAM Electrolux anchors on Blue (#5994c4) as their primary brand signal, paired with Blue (#c2cdd6), and accented by Orange. The palette leans warm — inviting and energetic.
#5994c4
Primary
#c2cdd6
Secondary
#a79d87
Accent
#686960
Accent
#363834
Text
#f8f8f8
Background
Typography
Headings set in Jockey One (a display face — designed for headlines and visual impact), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BEAM Electrolux uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BEAM Electrolux communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Liberec, CZ.
XX
Liberec, CZ
local
cs
BEAM Electrolux is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by BEAM Electrolux. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Medium Blue
#5994c4 used for primary interactive elements and links.
Product Type
Naming services based on the type of product (e.g., 'Centrální vysavače').
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