CENTRAL TAXI
The Innocent“CENTRAL TAXI, taxislužba s tradicí”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
CENTRAL TAXI anchors on Yellow (#debc15) as their primary brand signal, paired with Orange (#423d33), and accented by Gray. The palette leans warm — inviting and energetic.
#231f20
Text
#b7b5b6
Accent
#debc15
Primary
#423d33
Secondary
#7a6d51
Accent
#000000
Background
Typography
Headings set in Alfa Slab One (a slab serif — bold and impactful, blending tradition with modern punch), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
CENTRAL TAXI is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
stock photography, cityscape
daylight
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Mladá Boleslav, CZ.
CZ
Mladá Boleslav, CZ
local
cs
CENTRAL TAXI is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CENTRAL TAXI. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Tradition
The tagline "taxislužba s tradicí" (taxi service with tradition) emphasizes the company's long history.
Yellow Accent
The use of #ffd500 and similar shades of yellow for headings and accents creates a distinctive visual element.
Alfa Slab One Heading
The use of Alfa Slab One for headings gives a bold and traditional feel.
25 Years
The phrase "Přes 25 let" (Over 25 years) highlights the company's experience.
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