Surtep.cz
The Caregiver“Vše na jednom místě, pro Vaše potřeby!”
Serves Homeowners and hobbyists seeking a wide range of supplies.
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Surtep.cz anchors on a muted Blue (#27263f) as their primary brand signal, paired with Blue (#4d6efc), and accented by Gray. The palette balances warm and cool tones.
#262323
Text
#504e4e
Accent
#000000
Background
#27263f
Primary
#4d6efc
Secondary
#33deff
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Surtep.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Surtep.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
cs, sk, en, de
Surtep.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Surtep.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Electric Blue (#4d6efc)
Used for primary buttons and highlights.
Source Sans 3
Modern sans-serif font used for headings and body text.
Vše na jednom místě, pro Vaše potřeby!
Tagline emphasizing the store's wide selection.
Surtep Font
The logo uses a custom font with rounded corners and a unique 'p' that extends below the baseline.
Social Media Intelligence
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